The Life Under the COVID-19 Pandemic: A Turn for the Better

To avoid cluster infection, the traditional ritual and worship activities in temples are suspended, the wedding receptions are held without any banquets, and the funerals are held without public memorial ceremonies during the COVID-19 outbreak. These new regulations have a serious impact on the domestic floriculture market. Meanwhile, more and more people choose to cook at home during the coronavirus outbreak. Correspondingly, people would attach more importance to the safety of food ingredients and the healthfulness of fruits and vegetables. Through the diversified promotions of floriculture education and guidance on vegetable box marketing, the AFA reduced the farmers' losses and helped everyone thrive through the COVID-19 pandemic hand in hand.

More Flowers, Better Lives

The AFA promoted relief and economic stimulus measures for the floral industry, including providing salary subsidies to the employees of the floral industry and decorating the public places with flowers and plants to expand the use of domestic flowers and plants. Secondly, the AFA collaborated with hundreds of supermarkets, retail outlets and distribution channels to build a convenient way to people to purchase flowers. Thirdly, the AFA proactively develops and promotes all sorts of occasions and timing when flowers can be used, such as worshiping in the temples or by leisure and tourism industries. Lastly, the AFA promoted floriculture education in schools and developed a new habit of using flowers in family life. These measures and promotions were the ways through which the AFA had helped the farmers manage the impact of the COVID-19 outbreak.

New Ways for Pandemic Prevention: Purchase a Vegetable Box and Cook at Home

In response to the pandemic control measures, the sales volume of the original distribution channels decreased and consumers opted for self-cooking, the AFA mentored and helped the farmer groups promote vegetable boxes. The seasonal vegetables were paired up into various combinations and then delivered directly to customers. It's not just a good option for the public to purchase fruits and vegetables safely and conveniently but guided the transformation and upgrade of the industry, turning the crisis into an opportunity.

Important Policies and Measures

The Life Under the COVID-19 Pandemic: A Turn for the Better