Taiwan's Finest: Primary Processed Agricultural Delights Share Their Rich Flavors in Japan

Release date:2023-10-09
Taiwan's most exquisite teas have found a new home in Osaka, Japan! Guided by the Agriculture and Food Agency (AFA) of the Ministry of Agriculture, four primary processors—Gu Fang Organic Tea Farm, Dapu Organic Farm, Naturalism Farm, and Sunlinksea Tea—have crafted eight exceptional primary processed agricultural products. Included in this selection are tea bags featuring the distinct flavors of Sanxia-grown Biluochun and Tainan-grown chrysanthemum. Complementing these are boxes of loose tea that showcase the unique profiles of Taitung-grown roselle and Nantou-grown ruby black tea. These delightful creations have made their debut at Maji Treats in Kintetsu Department Store, Osaka, marking the beginning of a tasting and marketing campaign set to run from October 9 to December 10, 2023. Anticipated to generate over 5 million yen, this initiative aims to not only boost sales but also enhance the image of these primary processed agricultural products in the Japanese market.

Comprehensive Government Support for an Export-oriented Supply Chain in Tune with Global Trends
  To fortify the export supply chain for primary processed products, the AFA has been providing crucial support since 2020. This assistance includes refining packaging materials, optimizing brand imagery, and guiding processors to have their products tested by labs registered with Japan’s Ministry of Health, Labour, and Welfare. This proactive step not only ensures compliance with Japan's food regulations but also reduces the costs associated with repeated inspections at customs. Aligning with the international commitment to greenhouse gas emission control, the AFA is also aiding processors with export potential in assessing and mitigating their greenhouse gas emissions. This not only demonstrates environmental responsibility but also facilitates their connection with the global market. With a particular focus on the Japanese consumer market, the AFA's comprehensive support aids primary processors in preparing export documents and furnishes promotional materials that highlight their brands and products in Japanese, fostering the creation of a robust supply chain.

Showcasing Taiwan's Quality Brands at a Popular Japanese Attraction
  These premier processed agricultural products will be proudly displayed at the Kintetsu Department Store Main Store, nestled in Japan's tallest building, Abeno Harukas in Osaka. Conveniently located near JR and Osaka Metro Tennoji Station, as well as Ōsaka Abenobashi Station, the department store draws in a myriad of tourists. Additionally, the partnership with Maji Treats, located on the 10th floor of the store, ensures heightened exposure. Aspiring to be “a place that offers heavenly food ingredients,” Maji Treats has garnered popularity among Japanese consumers due to its commitment to quality culinary ingredients and its aspiration to seamlessly integrate daily food and supplies into customers' lives. As an integral part of Taiwan’s export campaign, this collaboration aims not only to increase the presence of Taiwan's finest teas but also to amplify the recognition and popularity of primary processed agricultural product brands.

出處:Agriculture and Food Agency, Council of Agriculture, Executive Yuan, R.O.C(TAIWAN)